This was launched a years ago in South Africa. Not long after that, they disappeared and I've been hunting for them ever since. I was thrilled when I received a box to try out!
These tampons are so convenient to throw in your bag for just in case, and because the applicator is plastic, they're less likely to get damaged than the cardboard kind.
My favourite aspect of these is that they're almost frictionless. They always insert smoothly... which is a definite plus for those days when your flow is less continuous.
The only down side is that they're slightly more expensive than other cardboard applicator tampons, however they make up for the cost. Unless something better and more innovative comes onto the market, these are the tampons that I will continue buying.