I got a sample of this toothpaste in a magazine not too long ago, and it's awesome! The packaging looks good and it tastes great, definately effective with people who wish to whiten their pearlies a bit. It makes a very subtle difference, but takes continued use to get results. The only reservation i had was the actual paste was quite thick, which made it a bit difficult to squeeze out of the tube (especially with wet hands). That aside, i would still buy it.