Why companies lie about the longevity of their products blows my mind. This is one of those cases. I bought this product based on the company statement that it was long lasting etc...IT WAS NOT.
I even bought a darker colour as I know in most cases, a matte darker colour wears better. I got it in the shade "Temptation". I bought it at Clicks, put it on the moment I got into the car and by the time I got home, most of it was already gone without eating or drinking anything!
I was very upset and contacted the company's Customer Care line where I was ignored. I have tested some other colours from my friends' collections but still...this lipstick hates me hehehehe.
There are soooo many more affordable and better brands out there! Save it a little bit more and buy a MAC Lippie instead. If you are looking for a similar formula that actually does last, try the Wet n Wild Megalast range. Their "mochalicious" is almost exactly this colour.