Love this shampoo - it smells great and it gets rid of those brassy/yellow tones than come with bleached blonde hair. I use it once a week and pat it onto my hair (not a lather - I find it doesn’t work as well) and I leave it on for about 10 minutes. It works amazingly well and my hair isn’t stained purple either. I use a hair mask after it - I find it can dry my hair out slightly if I use it too often.
Another plus is it doesn’t stain your bath/shower when you use it.
I highlighted my hair furiously for years, and battled with it going brassy, as I preferred a cooler blonde than a warmer one.
This was by far the best toning shampoo I found. You don't use it every wash, only once a week, and it helps to maintain the shade of blonde you want.
Don't leave it on for too long, or your hair will be TOO cool and possibly purple, and don't use it too often as it can strip and dry out your hair, but if used correctly, it's such a gem!
I bought this as a shampoo to use once a week/once every two weeks, as I highlight my hair, and it can tend to go brassy quite easily.
It's probably the most darkly purple toning shampoo I've ever used, and it gave me fabulous results after just one use!
Definitely going to be repurchasing this one.
We use cookies to ensure you get the best possible experience. By using this site we assume your consent, view our privacy policy for more information.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.